And consent under the bloc’s General Data Protection Regulation (GDPR) must be informed, specific and freely given. Indeed, noyb has been challenging news publishers’ “pay or okay” approach since 2021, filing a series of complaints with data protection authorities. Introducing this idea in the area of your right to data protection is a major shift. In parallel, the Norwegian data protection authority issued its own local prohibition on Meta’s tracking ads this summer. Recently it also referred the matter to the European Data Protection Board asking it to take a binding decision.

Source: Wall Street Journal October 04, 2023 05:43 UTC