Meta: Facebook’s high-stakes bet to save itselfBy Joshua Melvin and Julie Jammot / AFP, WASHINGTONFacebook Inc’s name change offers a convenient diversion as scandal plagues the platform, but the new handle is also key to the firm’s costly effort to save itself from real threats, experts said. The metaverse Zuckerberg strolled through in Thursday’s promotional pitch was a friendly place of connection and did not evoke the angry political fights or anti-vaccine misinformation that discolors social media. Apple’s iPhone privacy changes, which allow users to block tracking, have significantly affected Facebook’s advertising revenues because less data could be collected. Manfredi Ricca, global chief strategy officer at Interbrand consultancy, said the aspirations were clear, but action is also required. “Where it will fail or succeed is going to be about what they are tangibly going to change,” he added.

Source: Taipei Times October 30, 2021 22:00 UTC