MetLife Inc. said Thursday it purchased pet insurance company PetFirst Healthcare LLC, expanding into a growing industry as it aims to widen offerings and boost sales. The purchase of Indiana-based PetFirst, for an undisclosed sum, is the latest sign of life insurers’ efforts to rev up revenue amid sluggish sales of individual life-insurance policies. Pet insurance—which bears some similarities to health coverage for people—has been one of the fastest-growing insurance products in recent years.

Source: Wall Street Journal December 05, 2019 12:05 UTC