Last year, the star-studded event took in nearly $13.5 million, according to federal tax records. On Monday night, the museum will host its annual gala, also known as the Met’s Costume Institute Benefit. Since Ms. Wintour assumed leadership, the gala has raised $175 million for the Met, according to museum sources. There is little question why the Met event, which costs $30,000 a ticket, has taken off. The gala creates a pop-culture buzz that introduces the museum to a much broader audience, most note.

Source: Wall Street Journal April 30, 2017 20:15 UTC