Leo Messi, brand ambassador for telco Ooredoo since 2013, appears on the eve of the World Cup in a new campaign that sees him taking a madcap tour through the internet and appearing amid multiple memes and alongside well-known social-media influencers from the brand's markets. The somewhat banally titled 'Enjoy the Internet' campaign includes TVCs, digital content and out-of-home placements and will run in the Middle East, North Africa and Southeast Asia....

Source: The North Africa Journal June 15, 2018 03:33 UTC