Photo / YouTubeBy RNZA Meridian Energy TV ad featuring the trials of a Kiwi 'eco-hero' has been ordered off-air after it was found to make misleading environmental claims. Rival power company Electric Kiwi complained to the Advertising Standards Authority about the ad, titled 'For Power That Doesn't Cost the Earth', saying its claims were unsubstantiated, and the power Meridian sells is no greener than anyone else's. Rival power company Electric Kiwi cried foul over Meridian's ad, and an implication that customers would receive renewable power by switching to the company. But the Advertising Standards authority rejected that. For the ad starring Nigel, his eco-warrior ways are on hold, with the Advertising Standards Authority ordering the ad to be pulled immediately.

Source: New Zealand Herald October 12, 2020 21:10 UTC