There are a range of issues to consider – cultural, chemistry, client profile. It would want to have a complementary client profile rather than one that was clashing. “Historically I would have been very much a PR person and involved in the craft of PR,” Nigel explains. “We offer crisis communications, and every now and again we do have to advise a client about a crisis,” Nigel says. “In traditional media there’s new titles, online titles, emerging.

Source: Irish Independent January 07, 2024 21:03 UTC