The region, which has historically been dominated by cash payments, presents a significant growth opportunity for the digital payments industry as the region’s online shoppers now prefer using digital payments rather than paying by cash on delivery. Preference for digital payments over cash on delivery or bank transfers rises significantly as consumers shop online more frequently. Reis added: “Robust digital payment options have become an integral part of what consumers expect from merchants, especially as e-commerce is more widely embraced in the Menap region. The more frequently consumers shop online, the more likely they are to pay by card or digital wallets rather than cash on delivery, making it clear that consumers are moving towards digital payments. As the pandemic spurred many traditionally cash-centric countries to move to high rates of digital payments nearly overnight, 2020 represents a significant moment in time for payments and ecommerce throughout the region.

Source: The North Africa Journal November 15, 2020 13:07 UTC