Men who wear tops with large logos on them are perceived as less interested in committed relationships, and are more “cads than dads”, a new study has found. Hundreds of students at the University of Michigan were shown two Ralph Lauren shirts, one with a large logo and another with a much smaller logo on it. Participants thought that men who owned the large logo shirts would be more interested in brief sexual affairs and less interested in long-term, committed romantic relationships, compared with the men who owned the small logo shirts, explained the study’s author, evolutionary psychologist Daniel Kruger. The study also found that the students believed men who wore the top with the smaller Ralph Lauren logo were more likely to want deeper intimacy. “Luxury brands have long been associated with status, though men may display luxury brands for different purposes,” he said.

Source: The Guardian May 01, 2021 06:56 UTC