The complaint also targets 10 employers that used Facebook to post job ads — for roles as police officers, truck drivers and sales representatives at a sports store — that were exclusively targeted to men, according to images of ads in the complaint. The practice of targeting online ads by demographics has become standard for nearly every Internet company that serves ads. The job ads from the 10 employers named in the complaint popped up in the news feeds of men but not women, the ACLU said. Last year, Outten & Golden brought an EEOC complaint against several employers who had used Facebook to target ads that excluded older workers. “This type of targeting is as illegal now as it was in 1964 when the Civil Rights Act was passed,” said Sherwin.

Source: Washington Post September 18, 2018 13:01 UTC