Grammy-Winning Rapper Becomes ‘Mother Fitness’ in Partnership with Fitness FranchiseIt’ll be a rappin’ New Year’s Eve in Times Square when Megan Thee Stallion celebrates her new partnership with Planet Fitness as “Mother Fitness.” Planet Fitness embarks on the marketing initiative in a bid to grow its slice of the highly competitive gym industry. Planet Fitness already has debuted a 30-second commercial showing Megan Thee Stallion as a purple-hued proponent of a fitness and health, Ad Age noted. Planet Fitness Ad CampaignMegan Thee Stallion is known as a workout enthusiast who focuses on fun in her fitness. The 28-year-old will spread that philosophy on behalf of Planet Fitness in commercials, through an AR/augmented reality filter, in app-accessed Planet Fitness workouts, and via co-branded merchandise (clothing and more available on the Planet Fitness store website). Planet Fitness has chosen a potent partner in Megan Thee Stallion.

Source: Forbes December 31, 2023 14:16 UTC