Almost half of all women now say they enjoy DIY, but with some hardware stores still bastions of old-fashioned sexism, has the DIY trade cottoned on to the changing times? But for a growing number of Irish women, it appears, DIY is an enjoyable pastime. “The myth of DIY being for men is just that, a myth”, commented Annemarie Harte, CEO of Hardware Association Ireland. Why would hardware stores need to “adapt” to be able sell products to women? There’s still an unavoidable gender divide in the types of DIY tasks women like, though, with a leaning towards more aesthetic jobs like painting and furniture restoration.

Source: Irish Examiner January 23, 2018 00:03 UTC