Athena is a device created by ROAR for Good which connects users to loved ones with the push of a button. When activated, which is done by pressing the button on the device, a user’s location is shared with loved ones. Athena also has 911 calling capabilities and via the ROAR Personal Safety app, users also have access to self-defense videos, general safety awareness tips, and the latest news related to gender equality. For 35-year-old Mustafa, the idea for developing a wearable safety device was born after learning many women do not like existing self-defense tools. ROAR for Good transformed the self-defense industry with innovation grounded in unmet female consumer needs: safety, discreteness, and empowerment.

Source: Forbes August 28, 2017 12:00 UTC