I worked in video games for several years, developing campaigns and art work. There would be a print team or key art team that would come up with the visual language of the game. When the companies were looking to pitch, they were always waiting on us, needing assets and art work. They explained that Kevin was looking to go on tour soon, and asked if I was interested in creating some announcement art work for it. After doing the work for Kevin, people were calling the studio asking who were the guys doing the art work.

Source: Forbes August 14, 2017 15:31 UTC