Meet Generation Now, The Record Label Cultivating Future Rap Phenoms - News Summed Up

Meet Generation Now, The Record Label Cultivating Future Rap Phenoms


The immediate success of DJ Drama, Leighton “Lakeshow” Morrison and Don Cannon’s record label, Generation Now, was a gift and a curse. The label’s flagship artist, Lil Uzi Vert, quickly rose in popularity after the release of his Luv Is Rage mixtape in 2015. Morrison made a career as an executive and artist manager for Mase, Lil Uzi Vert, and Beanie Sigel. More recently, Lil Uzi Vert claimed that he was “done with music.”Morrison empathizes with his artist. We also let them know that they have a long life to live after being a rap superstar,” Morrison said.


Source: Forbes March 01, 2019 16:52 UTC



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