In its tweeted announcement, CoverGirl introduced James as a "makeup artist, boundary breaker, and the newest COVERGIRL! Charles will also star in an upcoming TV ad for the brand, according to his Instagram post. A video posted by JAMES CHARLES (@jcharlesbeauty) on Oct 11, 2016 at 6:11am PDTCoverGirl said in a statement that it aims to bring on "boundary-breaking" brand representatives. Meet @JCharlesBeauty: makeup artist, boundary breaker, and the newest COVERGIRL! "Such a huge step for us male makeup artists and male beauty influencers!"

Source: CNN October 11, 2016 19:52 UTC