South By South West (SXW) has taken over Austin, Texas this week, convening more than 75,000 creative industry types, tech professionals, artists, musicians and fans from across the world. This year at SXSW, she's the finale act for Uber Eats House. Ximena SariñanaBased in Mexico City, Ximena Sariñana decades-long career in music precedes her SXSW showcase and recent emergence in the US. As a rapper, she's made a name for herself in Austin, Texas, as her performances are nothing short of captivating. MélatBorn in Austin, Texas, Mélat's sounds, beyond their ethereal, pitch-perfect relevancy, pay homage to her parents' Ethiopian heritage.

Source: Forbes March 12, 2019 22:58 UTC