Digital advertising and marketing firm, MediaPal scooped the first position winner under the Disruptive Marketing (Tech marketing) category at then just concluded annual Marketing Society of Kenya (MSK) awards. It was awarded for its Ramadan donation for refugees campaign in which it partnered with GroupM Africa and the United Nations High Commissioner for Refugees (UNHCR), allowing them to feel part of the community during the Ramadan period. Speaking after receiving the award, MediaPal Co-founder and CEO Maurice Juma said they feel honored to win in the category. The technology firm is winning the award barely a few weeks after it became the first African Ad technology company to be approved for Twitter Advertising by Twitter Global. MediaPal being fully integrated with Twitter Ads means the power of Twitter audiences is now in the hands of brands with full control and enhanced campaign performance.

Source: The Star December 11, 2020 00:56 UTC