This, according to a report by the Marketing Society of Kenya greatly hit the main revenue stream for media houses. Total television, radio and print media advertising expenditure slowed to Sh 52 billion, Sh 22 billion shy of figures recorded during a similar period last year. The largest drop was witnessed in betting and gambling advertising spend. Data from MSK and marketing and media intelligence firm, ReelAnalytics shows spending on marketing activities markedly slowed across all categories in the first half of this year. Lotto was second with a spend of Sh1.9 billion followed by the Ministry of Public Health and Sanitation, which forked out Sh1.6billion.

Source: The Star October 06, 2020 00:56 UTC