For that, they always attract media coverage that seem to be negative or fails to their advance their agenda, to which they easily turn to blaming the media or journalists. You cannot leave such critical function like media handling to amateurs and brokers and expect serious coverage. Media coverage is more than just “releasing” journalists, fixing or intimidating the press. Institutional spokespersons and heads need to be inducted on media relations, public speaking, handling media, messaging, crisis communication and protocol, and its only where such has happened that the information flow from, public image of the organization and messages from such organizations and individuals help a lot media coverage. The media have a highly structured a news gathering, processing, quality control and distribution chain that ensures the public receive high quality information.

Source: The Star March 12, 2021 18:45 UTC