Media groups call for laws to ensure that big Internet firms spread wealthBy Shelley Shan / Staff reporterFour large media associations in Taiwan yesterday urged the government to create laws that would require Google and other large international platform operators to negotiate a reasonable split of their advertising revenue with local content providers. “The government should stipulate laws to ensure that [media providers] secure their share of advertising revenue, rather than setting up a fund to address the issue. There should be a reasonable mechanism governing the division of advertising revenue between media and platform operators, he added. It would be almost impossible for Taiwanese media to reach agreements with large platform operators,” he said. His association has on multiple occasions urged the government to create laws to ensure that local content providers receive their fair share of advertising revenue, he added.

Source: Taipei Times October 05, 2021 15:56 UTC