However, he said, print media would have to evolve itself to cope with the challenges thrown up by digital and social media. The interest of the young generation in print media has diminished,” he added. He said in the current month advertisements worth Rs300 to Rs350 million were being issued to print media only. The government, he said, is standing by the print media in overcoming the present crisis but the media houses have to find a long term solution to this issue. He said foreign investment worth billions of dollars is coming to Pakistan but the national media is not projecting it properly.

Source: The Express Tribune January 19, 2019 03:32 UTC