According to ICanServe Foundation founder Kara Magsanoc-Alikpala, there are many misconceptions about cancer, especially breast cancer, that influence patients’ decisions to seek treatment. That’s why, she said, media could help address this problem through programs that showed how to better deal with the disease. Myths“We want popular, accessible media like telenovelas to dispel myths and show people how they (cancer patients) should be treated,” Alikpala said. Data from the International Association of Cancer Registries said there are around 25,000 new cases of breast cancer in the Philippines annually. ADVERTISEMENTNavigatorsMore than providing logistical support, these patient navigators — who are either health or social workers—help guide those with cancer in dealing with the disease until remission.

Source: Philippine Daily Inquirer February 02, 2019 21:00 UTC