The Meadow Fresh ad showed a girl going to the dairy by herself for the first time to buy some milk. A milk ad that shows a young girl biking on the footpath for 3 metres has been banned from television for “condoning an illegal practice”. The ad, for Meadow Fresh Calci Original milk, showed a girl going to the dairy to buy milk, then briefly riding her bike on the footpath. However, the complainant appealed that ruling in a lengthy email, citing a number of overseas studies which showed riding a bike on a footpath is more dangerous than riding on the road. Goodman Fielder, which owns Meadow Fresh, said it stood by its decision to show the girl riding safely on the footpath.

Source: Stuff February 17, 2021 21:00 UTC