BRAZIL - 2019/07/11: In this photo illustration a McKinsey & Company logo seen displayed on a ... [+] smartphone. It’s a laboratory where the firm’s clients are studying consumer behavior and experimenting with the digital tools that will define the future of retail. It incorporates leading-edge technology like smart mirrors and fit predictor software that allows consumers to virtually try on products that aren’t available in the store. One of the most innovative aspects is that McKinsey selects participating clients to assess how they work with other retailers. It’s not enough that a retailer’s website drives traffic to the store if, once there, consumers can’t find or discover products that interest them.

Source: Forbes December 13, 2019 19:52 UTC