CHICAGO (Feb 23): McDonald’s Corp, reeling from an industrywide restaurant slump and slowing growth from its all-day breakfast push, is looking to beverages to help perk up the business. It’s turning to higher-margin beverages at a time when cheap grocery prices are prodding more Americans to eat at home. The drink promotion may also help McDonald’s cope with the eventual rebound in food costs. McDonald’s has been revamping its menu and marketing since Steve Easterbrook took the helm almost two years ago. For a limited time, customers can also buy small McCafe beverages such as smoothies and frappes for US$2.

Source: The Edge Markets February 23, 2017 02:15 UTC