McDonald's has set a return date for the McRib. The limited-time offering will return to menus nationwide on Nov. 1, McDonald's announced Thursday. This year marks the 40th anniversary of the McRib, which was a dud on its debut but has bounced back to become a fan-favorite menu item. McDonald's first added the McRib to menus around Kansas City in 1981. Seasonal items are an important marketing tool for the food industry, according to Alexander Chernev, a professor of marketing at Northwestern University's Kellogg School of Management.

Source: Daily Sun September 30, 2021 17:26 UTC