McDonald’s focus on value is paying offMcDonald's says focus on value is bringing back customersMcDonald’s focus on value is paying off. Chicago-based McDonald's fourth quarter revenue and earnings also beat analysts' expectations. In a conference call with investors last summer, McDonald's CEO Chris Kempczinski warned that those consumers, in particular, no longer saw McDonald’s as a good value. McDonald's said its same-store sales rose 6.8% in the U.S. in the October-December period. Taco Bell, which expanded its value menu in January 2025, said last week that its same-store sales jumped 7% in the October-December period.

Source: ABC News February 11, 2026 21:49 UTC