New York (CNN Business) McDonald's wants to improve drive-thru speeds — to help customers, of course, but also in hopes of getting them to show up more often and spend more when they visit. McDonald's is testing out ways to speed up its drive-thruPrior to the crisis, the company was losing customers to fast casual chains and higher-end burger joints. One way to speed things up: Express pickup spotsMcDonald's MCD has already made improvement in its drive-thrus. McDonald's will test out restaurants with little or no seatingMcDonald's has also been beefing up its tech portfolio to further improve its drive-thrus. The other, Apprente, will help McDonald's use automation, rather than employees, to take orders in the drive-thru.
Source: CNN November 11, 2020 17:48 UTC