McDonald's has deepened its relationship with Kiwi company Plexure by buying a $5m stake. McDonald's has bought into NZX-listed technology company Plexure, which has had a global deal to provide the United States fast-food giant with mobile marketing technology since 2015. As part of a new, expanded partnership between the companies, Plexure will be prohibited from providing its service to some of McDonald's competitors in the fast food industry. Plexure chief executive Craig Herbison, who has headed the company for 18 months and achieved something of a turn-around, said 110 million people around the world were using the apps Plexure provided. Herbison said it remained a "price-sensitive market", but new usage-based pricing agreed with McDonald's was expected to bring in an extra $1m a year.

Source: Stuff April 01, 2019 23:11 UTC