The battle to win over Canadian coffee drinkers has launched an air campaign with McDonald's move to sell its coffee on Westjet flights starting today. Starting Monday and moving toward full implementation by December 1st, McDonald's will be the only coffee available on 650 WestJet flights, serving an estimated 30,000 cups of coffee a day across all of the airline's fleet of 140 Boeing 737 and 767 jets. The move is the latest front in an all out war in the coffee industry to win Canadians loyalty in their coffee buying. Second Cup is the exclusive coffee provider on Air Canada flights, and Toronto-based regional carrier Porter Airlines uses Starbucks exclusively. Tim Hortons does not currently have a deal with any airlines to be the provider of coffee on board.

Source: CBC News November 21, 2016 13:51 UTC