He says gaming is one of Australia's most popular pastimes, with millions of gamers deeply engaged with their preferred games, gaming creators, and esports teams. According to Newzoo an international research firm that specialised in the gaming sector, 80 per cent of consumers play video games. Almost half of the online population in Australia enjoys viewing gaming video content. It's a far cry from PwC's 2021 outlook, which had gaming advertising at just $64m and which it forecast to reach $86m by 2025. “I think it's in-app gaming advertising that's going to take off.

Source: The Star July 30, 2024 21:49 UTC