“As a family business, we’re aware of what the government is doing” so the company is paying close attention, said Nicola Pitman, director of menu management at McDonald’s Canada. Starting in June, McDonald’s in the U.S. will lead the charge, making all Happy Meals compliant with the new targets. Kenneth Wong, marketing professor at the Smith’s School of Business at Queen’s University, said it’s not a coincidence that McDonald’s is sprucing up the Happy Meal image now. McDonald’s Canada went a step further in 2017 by making McNuggets – a top seller in Happy Meals – preservative-free as well as lower in calories and sodium. Even the toys recently got some competition, with McDonald’s Canada now offering children’s books as a parent-pleasing option to those enticing and heavily marketed playthings.

Source: thestar February 15, 2018 09:00 UTC