McDonald’s Corp. said it’s considering selling part of Dynamic Yield, its artificial intelligence startup that provides personalized digital promotions to consumers. The company works with other clients besides McDonald’s, and that business has grown since the acquisition and now works with 300 other brands globally. The plan under consideration is to sell the part of the business that works with those third parties while keeping the part that serves McDonald’s. “We look forward to our continued relationship while continuing to expand the use of Dynamic Yield’s technology at McDonald’s restaurants around the world." Following the acquisition of Dynamic Yield, McDonald’s executives called it a central part of the company’s evolving digital strategy.

Source: Mint February 27, 2021 03:11 UTC