McDonald’s said it was withdrawing the ad “completely and permanently”. Photo: BloombergLondon: McDonald’s on Tuesday pulled a British television advertisement that was accused of using child bereavement to sell fast food. “Whilst we applaud the use of a taboo subject such as childhood bereavement, perhaps it would have been advisable to consult with a bereavement charity, or pledge to donate some funds to a bereavement charity in recognition of offering support,” Gilbert said. McDonald’s said it had not meant to upset anyone, but “wanted to highlight the role McDonald’s has played in our customers’ everyday lives—both in good and difficult times”. McDonald’s said on Tuesday it was withdrawing the ad “completely and permanently” and would “review our creative process to ensure this situation never occurs again”.

Source: Mint May 16, 2017 17:15 UTC