McDonald’s flipped its logo to ‘celebrate’ women. Then came the backlash. - News Summed Up

McDonald’s flipped its logo to ‘celebrate’ women. Then came the backlash.


The McDonald's 'M' logo is turned upside down at a store in Lynwood, Calif., in honor of International Women's Day. (McDonald's/Reuters)Fast-food behemoth McDonald’s is temporarily flipping its iconic logo and switching its packaging in some U.S. locations — a move meant to celebrate International Women’s Day, which is today, the company says. In particular, the company has fought a sustained battle against increases to the minimum wage, an issue that affects women disproportionately. It is also not the first time women's groups have identified the minimum wage as a feminist issue. In a statement, spokeswoman Lauren Altmin said McDonald's was proud of that statistic and the role that women play at McDonald's.


Source: Washington Post March 08, 2018 18:36 UTC



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