McDonald’s enjoyed an 11th consecutive quarter of growth, helped by changes to the menu GETTY IMAGESFresh beef and reduced calorie Happy Meals have enticed customers to spend more money at McDonald’s restaurants and extend a rally for the fast-food giant. Comparable sales grew by 5.5 per cent in the first three months of the year, marking the 11th consecutive quarter of growth, McDonald’s said yesterday. Visits to McDonald’s restaurants worldwide fell for three straight years to the end of 2015. This led Steve Easterbrook, its British-born chief executive, to launch a turnaround plan that focused on driving more customers into McDonald’s restaurants by offering cut-price deals, premium gourmet burgers and fresh rather than frozen beef in its quarter-pounders. First-quarter customer visits increased by 0.8 per cent, the fifth consecutive quarter of growth.

Source: The Times April 30, 2018 22:52 UTC