(Photo by David Paul Morris/Getty Images) Getty ImagesWhen the McRib sandwich was last sold nationwide at McDonald’s MCD , “impossible” meant something that couldn’t be done, and “beyond” was a direction. Now, those names are associated with plant-based burgers, which are now available at every level of dining, from formal restaurants to fast food places. In any event, the return of the McRib is a distraction from McDonald’s American absence thus far from the plant-based burger market. All manner of plant-based burgers abound in other global markets, from Britain and Scandinavia to Asia. In September 2019, I traveled to St. Thomas, Ontario, to try McDonald’s test of the P.L.T., for plant-based, lettuce and tomato.

Source: Forbes October 30, 2020 14:03 UTC