(Photo by Joel C Ryan/Invision/AP) InvisionThere’s an unmistakable rush to cash in on nostalgia in the media business – from a series of near-octogenarian rock star concerts to a renewed excitement over movie theaters to the revival of long-dead vinyl record sales. My own personal attendance list included 80-year-old Paul McCartney and – don’t judge me – 79-year-old Barry Manilow. This is no lark - vinyl record sales rose 61% in 2021 to surpass $1 billion a year, approaching double that of CD revenues. Invest in the user experienceThe resurgence of vinyl isn’t about owning a large round disc inside of a cardboard envelope. The overwhelming amount of music content – especially with any meaningful historic or nostalgic value – is available on streaming platforms.

Source: Forbes August 11, 2022 20:56 UTC