IG Square has won the media remit for Stylo (Pvt.) Co-founded by Adnan Shaikh and Sarwar Khan, IG Square is a media buying house specializing in fit for format media solutions that embrace data, content, and technology. Khan the chief executive officer of IG Square and former managing director of Maxus, a media agency under GroupM did not comment for this story despite multiple requests. While Khan declined to share which global advertising holding company IG Square is affiliated with, the decision by Reckitt Benckiser to shortlist the young media agency suggests that IG Square has either secured a global affiliation or is in talks with one. Given that IG Square will bid for the Nestle media review in Q1 2021, the latter appears more likely.

Source: Pakistan Today November 06, 2020 13:18 UTC