If incremental revenue market share is higher than current market share, then the current RMS can rise over a period of time, said experts.At March-end, Airtel's revenue market share was 31.7%, Vodafone's was 22.7% while Idea had 20.2%, with the top three cornering nearly 75% of overall share. Incremental revenue or 'AGR' market share can be different from atelco's current market share. 1 carrier captured the highest incremental AGR market share of nearly 41% in the quarter, while Idea's grew to 32.5%. 3 carrier Idea Cellular cornered maximum incremental revenue market share (RMS) in the quarter to March, with second largest telco Vodafone India trailing in third place while Reliance Communications continued to lose.India's no. Since RCom had lost its 900 Mhz spectrum in these circles, the ICR pact garnered incremental AGR market share gains for Vodafone.

Source: Economic Times June 15, 2016 01:15 UTC