The image of the Matterhorn mountain peak will be removed from Toblerone packaging after some of the chocolate bar’s production is moved outside Switzerland, meaning it falls foul of marketing restrictions relating to the use of Swiss iconography. Toblerone packaging will now read “established in Switzerland”, rather than “of Switzerland”. Since 1908, Toblerone has been produced in the Swiss capital, Berne, whose heraldic animal – a bear – is hidden inside the Matterhorn’s image on the packaging. A year later, Mondelēz also reduced the weight of Toblerone bars sold in Germany, with the number of triangular peaks down to 11 from 15. Such “controversies” guaranteed Toblerone a run of free marketing, with sales reportedly rising in spite of supposed outrage among customers.

Source: The Guardian March 06, 2023 01:12 UTC