There is business strategy, marketing strategy, creative strategy, digital strategy, brand strategy, media strategy and social strategy, to name but a few. But strategy isn’t binary, the opposite of a good strategy can often be another good, but completely different strategy. “I saw myself as a representative of the media agency in a creative agency, but titles can often trip people up,” he says. A lot of the best briefs we’ve got as a creative agency came from the media agency. Even at BBH where we had a creative agency and a media agency from the same group there were tensions”.

Source: The Irish Times October 30, 2020 08:03 UTC