Global technology company, Mastercard, has announced the signing of a partnership with the Kenya Tourism Board (KTB) to help Kenya’s tourism sector rebound to its pre-pandemic level. The aim of the MoU is to drive the growth of tourism numbers in Kenya by leveraging various Mastercard channels, including its Priceless.com platform. Mastercard will also explore a loyalty and rewards program to boost tourism and enhance the impact of destination marketing efforts, including campaign planning and execution. At Mastercard, we’re committed to help countries come out of this pandemic with stronger, more resilient and more inclusive economic growth, including in the tourism sector. Unfortunately, in 2020 and 2021, Kenya’s tourism sector then declined dramatically.

Source: The North Africa Journal June 21, 2022 14:27 UTC