Massachusetts Attorney General Maura Healey has filed a lawsuit against Publicis Health for its role ... [+] in marketing opioids over the course of a decade. Boston Globe via Getty ImagesMassachusetts is suing the advertising agency Publicis Health, claiming its marketing played a role in the fueling the opioid crisis. Healey’s suit also follows a February settlement by McKinsey, which agreed to pay $573 million to states for its role in marketing opioid drugs. Publicis Health acted solely as an advertising agency. “The complaint does not identify a single statement made by Publicis Health as false but instead relies on broad unfounded conclusions and a flawed public nuisance theory.

Source: Forbes May 07, 2021 17:01 UTC