And enough with all those heart-warming chants about being suicidal and accessing crisis lines your users keep texting on Let’s Talk Day. Wait, why is it bad that Bell is donating its own money for a good cause again? Everyone sending each other texts and messages supportive of mental health on Let’s Talk Day should really be getting paid by Bell. Who cares if it benefits as a brand from Let’s Talk Day? Maybe Bell DOESN’T want to expose Canadians to mental-health stigma to “its maximum capacity.” Why should that matter?

Source: National Post January 31, 2020 11:15 UTC