Marketing war among breweries breaks outVietNamNet Bridge - In Vietnam, South East Asia's largest market, brewers spend hundreds of billions of dong to hire promotion girls to serve marketing campaigns. In Vietnam, South East Asia's largest market, brewers spend hundreds of billions of dong to hire promotion girls to serve marketing campaigns. The owner of a small restaurant in district 2 in HCMC said three years ago, he employed about 10 workers to serve. A foreign brewery, which cooperates with him, provides PGs, very professional workers, who not only serve beer but also help customers order dishes.The restaurant’s owner is satisfied about the cooperation. However, nowadays, he only hires a few workers.

Source: VietNamNet News July 20, 2016 06:56 UTC