Marketing is still important—don’t get me wrong—but it is a different role than what you’d find in CPG. The product marketing manager is responsible for clearly communicating the why, what, and when to the marketplace. On top of it, in many tech firms, they aren’t invited to participate in firm-level strategy-setting discussions. When tech companies started emerging and they wanted marketing talent, they would turn to CPG because it was the largest breeding ground for skilled marketing talent. And it also depends on whether we’re talking about an entry-level marketing role, or an opportunity further into their career.

Source: Forbes October 01, 2017 18:33 UTC