That will likely drive up ad prices and push companies to consider other advertising vehicles on Facebook beyond the news feed, some ad buyers say. One immediate effect of the news feed change, Facebook Chief Executive Mark Zuckerberg predicts, is that the time users spend on the platform will go down. Facebook’s vice president of product management, John Hegeman, said advertising will be unaffected by the changes, according to Reuters. But advertising industry insiders expect ad prices will go up as fewer scrolls through the Facebook feed will offer fewer opportunities to serve ads. The new changes are “practically the nail in the coffin for completely organic posts,” said Sarah Hofstetter, CEO of digital agency 360i.

Source: Wall Street Journal January 12, 2018 19:35 UTC