By AYUMBA AYODI More by this AuthorKenyan sportsmen and women need to take control of their destiny by building their own brand through marketing themselves beyond their comfort zones. Gacheru advised athletes to start growing their image by cashing on their fame and popularity by engaging their fans on different issues away from their usual performance in their respective disciplines. Gacheru advised athletes to use their social media forums that are now popular across the world to tell their stories and engage the fans in what they are doing outside their sporting world. Stay consistentGacheru said that they will be able to grow their fan base on Facebook, Twitter, Instagram or another social media platforms if they stay consistent or regular besides striking a balance. “If you want to be a star today, you cannot be away from social media.

Source: Daily Nation June 08, 2020 03:22 UTC